Archive for April, 2010

It’s Time Kids: Fatten our Brains not our bodies School Tour

Wednesday, April 7th, 2010

Childhood obesity is taking the nation by storm. With links to poverty and a lack of resources, children are being targeted daily. The government estimates that 14 million are overweight. These indicators lead to poor academic performance and contribute to high drop out rates, 38% of high school seniors nation wide. In collaboration with The First Lady Michelle Obama’s Lets Move Project, this tour will raise awareness of this issue by motivating students to accelerate their performance by maintaining a healthy lifestyle and good grades. The project will consist of a nation wide tour estimating 100 cities and 350,000 adolescence, teens, and young adults. The combination of education and entertainment is the driving force that will motivate students to lead active lifestyles.

For more info:

http://itstimekids.org
http://urbanborn.org
.
Project Goals:
-To conduct a nation wide tour reaching 350,000 adolescence, teens, and young adults to promote the mission annually.– Receive support from corporate, private, small business owners, government, and NGOs (Non-Governmental Organizations)

– Travel to 100 cities in 100 days throughout the remainder of 2010.

– Give each participating supporter major exposure and promotional opportunities

– Give each school annual follow up workshops, rewards, and  community leadership opportunities

– Provide data and tracking for the results from the piloting schools and be utilized as the cornerstone for expanding into multiple regions

–  Spread a positive message to inspire the youth to be future leaders and have a positive impact on society